We started BrandPatrol because the same pattern kept showing up across brands we talked to: paid-search budgets quietly leaking to affiliates and hijackers bidding on the brand's own name, discovered only after months of commission paid on traffic that was never earned.
Gary Hui
Founder, BrandPatrol
I kept seeing the same invoice. A brand pays to build the name, someone searches that name ready to buy, and an affiliate ad sits above the official listing and takes a commission on the sale that was already going to happen. Everyone in the chain can see it. Almost nobody is watching for it.
So BrandPatrol does one job. It watches the searches that carry your name, follows the ad to whoever placed it, and writes down what it saw. We hand you the file. What you do with it — a quiet word with a partner, or a complaint to the network — is yours to decide.
If something here is wrong, or you think we have missed something, write to me: [email protected].
Most brand-protection tooling is built by people who have only ever looked at the problem from the brand's dashboard. Our team has sat on the other side too, running affiliate programs and reading redirect chains, knowing exactly how a hijacker structures a landing page to survive a network's spot checks.
That's the gap BrandPatrol closes. Instead of a generic "someone is using your trademark" alert, every case comes with the specific affiliate ID, the network behind it, and the redirect chain connecting the ad to the payout. That is the same evidence a network's compliance team asks for, assembled before you ever have to ask.
Knowing the affiliate side also means knowing where a generic scanner gets fooled: a redirect chain that takes three or four hops before it reaches the real landing page, a tracking parameter that only appears mid-chain, a partner ID that only means something once it's checked against the roster you've actually authorized. Those are the details a case file has to get right, not gloss over.
We kept the product small and specific on purpose: one job, done to evidence-grade standard, instead of a broad "marketing intelligence" suite that treats brand bidding as one checkbox among fifty.
These aren't aspirational. They are how the product is built: five layers every case passes through before it reaches you. Drag the scene, or pick a layer, then check the detail on how it works and the features page.
Everything we read is what a shopper searching your brand would already see, plus the public ad-transparency record every advertiser is required to publish. No login to your ad accounts, your affiliate platform or your CRM. No OAuth grant, no API key, nothing behind a wall. And no end-customer personal data ever enters a case file.
A case only ships with a timestamped SERP and landing-page screenshot. If a detection can't clear that bar, it doesn't become a case; it stays a hunch, and hunches don't reach your inbox.
Every flagged ad is followed hop by hop from the SERP ad to the final landing page. A chain that takes three or four hops, or a tracking parameter that only appears mid-chain, is exactly the detail a case file has to get right.
Where one exists, the affiliate ID and network behind the ad are named, then checked against the partner roster you maintain for that brand before anything is raised. An approved affiliate never turns into a false alarm you have to chase down and dismiss.
A person reviews the redirect chain, the screenshot and the roster match before a detection becomes a case. The case file states what was observed and leaves the verdict to you.
Being useful to you and overreaching into your business are different things. Five boundaries we hold on purpose:
We stop at evidence on purpose. This is one way brands can use a case file, climbing only as far as the case requires.
The case file is where our part ends: the ad, the redirect chain, the affiliate ID and network, and timestamped screenshots. We state what was observed and do not editorialize it into a verdict.
The first move is usually the lightest one: write to the partner with the evidence attached. In the animation, the first pass stops here.
If it repeats, you can withhold commission on the flagged conversions. That is a decision for your affiliate program, made with the evidence in hand.
For the cases that need it, the same file goes to the network's compliance team, which already asks for this standard of evidence.
Ending a partnership sits at the top of the ladder. How far you climb is your decision, because we never file complaints or contact anyone on your behalf.
None of this shows up as a feature. It is how the small team behind it actually works.
BrandPatrol is run by a compact group who each work cases directly, not a layer of account managers relaying findings from someone else.
Short answers on the team, the evidence standard and the lines we deliberately don't cross.
BrandPatrol was founded by Gary Hui, and it is run by a small, hands-on team. The people who build and tune detection are the same people who review your cases, and our team has worked the affiliate side of the table, running affiliate programs and reading redirect chains. You can write to Gary directly if you think something here is wrong.
Yes. Automated detection finds candidates, but it does not get the final word. Someone checks the redirect chain, the screenshot and the roster match before a detection becomes a case in your workspace, so nothing is published straight from a script.
A case only ships with a timestamped screenshot of the search results page and of the landing page, a traced redirect chain and, where one exists, the affiliate ID and network behind it. If a detection cannot clear that bar, it stays a hunch and does not reach your inbox.
We kept the product small on purpose: one job, done to an evidence-grade standard, instead of a broad marketing-intelligence or SEO suite where brand bidding is one checkbox among fifty. Knowing the affiliate side also means knowing where a generic scanner gets fooled.
No. Detection depends on an ad actually serving when a scan runs, and what happens to a case afterward is decided by your network or platform. We hand over the case file, not a cease-and-desist. Filing a complaint with your network, ad platform or legal team is your call.
We do not name clients we have not been given permission to name. If you do not see logos or case studies here, that is why, not because there is nothing to show. The workspace screenshots on this site come from a real monitored brand with its identity removed.
Read the published method on How it works, our data practices in the Privacy Policy, and the agreement that governs the service in the Terms of Service. Read those, not just this page, before you trust a case file, and write to us if anything is unclear.
Tell us your branded keywords and the regions that matter. We'll scope what a first pass would find.
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